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LookBack 2012: The year that was
By Ritu Midha The world did not end, after all, but 2012 was an eventful year nonetheless – and if nothing else could wake up the country’s slumbering sensibilities, the recent gang-rape and...
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LookBack 2012: Insights and Projections
Data matters. Key insights are a staple – and humour lies in multiple agencies making multiple predictions about the same thing. Understanding the consumer is important – and perhaps more important...
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Lookback 2012: Voices from the Top
By Ritu Midha In the action-packed year that went by, with the political cauldron boiling and the economy on a sliding spree, media and marketing were not spared the impact of events and...
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LookBack 2012: Senior Movements in the Year
Here is a list of senior-level entries and exits in the year (updated as of December 26, 2012). The column has been left blank where there is no information available on where the honcho is moving to....
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LookBack 2012: The Anchor: 20 must-read interviews
Once the immediacy of an event has passed, or sometimes even while it is still hot to the touch, a sit-me-down (or sometimes a phone-in or a mail) brings forth some considered opinions and frank...
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Lookback 2012: Wins and wows
As far as the sheer number of advertising awards goes, advertising and media agencies have a good array to participate in – at the India, regional and global level. The number of awards coming home has...
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LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. Here are a few interesting factors about these account wins: 1. There was far more action in the creative space than in media....
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The Year Of Twitter
By Ranjona Banerji It seems incredible that a website circumscribed by 140 characters should have become so influential. But 2012 cemented what we learnt in 2011: That Twitter was a power to...
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LookBack 2012: Speaking of Which
By Vidya Heble Speaking of Which began as a vague desire to document some frequently occurring lapses that result in language becoming unclear and communication fuzzy. There was also a sense of...
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Which magazine’s review of ‘Satanic Verses’ lit the fire, according to Salman...
Okay, if the announcement on Friday made you think we’ll have some explosive questions for you, you are in for some disappointment. However, this is a quiz with questions you’ll not find being raised...
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